Title: Persuasive Machines and the Rhetoric of Generative AI By Markus Gottschling (Universität Tübingen)
Abstract: The growing influence of generative AI on communication requires a nuanced understanding of its impact. While these tools promise to increase efficiency and audience engagement, concerns about authenticity and potential misuse persist. As AI co-creates content, questions of authorship, originality, and ethical boundaries arise. This talk will explore the rhetorical strategies employed by AI, the ethical considerations of language models, and their evolving capacity for understanding and persuasion within the communications landscape.
